This Privacy Policy explains how Vire Health Oy (“Vire”, “we”, “us”) collects, uses, shares, and safeguards your personal data when you:

• subscribe to our newsletter
• place a pre-order through our Shopify checkout
• browse our sites and landing pages (Webflow) where we use analytics and advertising pixels

We comply with the EU General Data Protection Regulation (“GDPR”).

1. Who is the data controller?

Vire Health Oy

Huoltotie 4, 04300 Tuusula, Finland

info@virehealth.com

2. What data we collect

Newsletter sign-up

• Email address
• Name (optional)

Pre-order checkout

• Email, name, shipping and billing address
• Phone number (if you give it)
• Payment token (handled by Shopify Payments/Stripe; we never see full card details)
• Order amount, VAT, IP address for fraud checks

Site analytics and marketing

• IP address, device, browser, operating system
• Page views, clicks, time on page
• Marketing campaign source (UTM tags)

3. Why we process your data

• Newsletter – sent only with your consent.
• Pre-order fulfilment – needed to perform our contract with you.
• VAT, invoicing and bookkeeping – required by Finnish law.
• Fraud prevention and payment-dispute handling – our legitimate interest.
• Analytics and ad measurement – run only after you accept cookies in the banner.

4. Who receives your data

• Shopify Inc. – ecommerce platform (servers in EU).
• Stripe / Shopify Payments
• Google LLC – Google Analytics 4 and Tag Manager.
• Meta Platforms Ireland – Facebook / Instagram advertising pixel.
• Active Campaign (EU region) – email newsletter delivery.

We do not sell or rent your personal data.

5. How long we keep data

• Newsletter details — kept until you unsubscribe (one-click link in every email).
• Pre-order records — stored for six years to satisfy Finnish accounting law.
• Google Analytics events — retained for 14 months, then deleted or aggregated.

6. Your GDPR rights

• Access, rectify, erase or restrict your data.
• Object to certain processing.
• Data portability.
• Withdraw consent at any time (unsubscribe or change cookie settings).
• Complain to the Finnish Data Protection Ombudsman or your local regulator.

Email info@virehealth.com to exercise any right; we answer within 30 days.

7. Changes to this policy

We may update this notice to reflect legal or operational changes. If changes are material we will email all newsletter subscribers and pre-order customers before they take effect.

8. Contact

Questions or concerns?

info@virehealth.com

Vire Health Oy, Huoltotie 4, 04300 Tuusula, Finland

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